Let the industry know about your research - join our community as a guest writer!

Aytug Gencoglu

Scientists Should Think Like Marketers: The Organ on a Chip Case

Scientists Should Think Like Marketers: The Organ on a Chip Case

Science and technology are becoming more democratized, and more a part of public debate. At the same time, there is great distrust towards advanced biomedical and life sciences technology1. Public relations and controversy management are very important, but underrated, skills for scientists. It is a good practice to make a habit of imagining how a topic or technology may be presented by the media and perceived by the public. Organ on a chip devices may be a good exercise on how scientists could influence how their work may be received. (more…)